Good Design… 1. is innovative 2. makes a product useful 3. is aesthetic 4. makes a product understandable 5. is unobtrusive 6. is honest 7. is long-lasting 8. is thorough down to the last detail 9. is environmentally friendly 10. is minimal
6. is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. 7. is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society. 8. is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. 9. is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product. 10. is minimal – Less is more. Simple as possible but not simpler. Good design elevates the essential functions of a product.