Responsive Web Design Rather than tailoring disconnected designs to each of an everincreasing number of web devices, we can treat them as facets of the same experience. We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them. In short, we need to practice responsive web design. — Ethan Marcotte, Responsive Web Design, A List Apart, May 25, 2010